Over the lifetime of a single stainless steel keg (~30 years), we save roughly 3,000 bottles, labels, corks, capsules and cartons from being shipped all around the world and eventually thrown out.
10-50% increase in margin on by-the-glass due to lower cost of of kegs when compared to same quality wine in bottles, no loss due to spoilage, more glasses poured with speed and ease.
There is no air or cork to taint the wine in a keg, and so the first glass of wine is as fresh as the last. This reduces dissatisfied customers due to bottle variation or spoilage.
A quicker pour creates an efficient workflow and more time for customers. Each keg is equivalent to 26 bottles that the server would have to stock, open and dispose of.